Case Studies
FIRST CASE STUDY:
ENERGIZING A DECADES OLD FANBASE TO SUPPORT THEIR FAVORITE BAND
THE BACKGROUND
- Ozomatli is a Grammy Award winning band that has been around since 1995. The band wanted to better connect with their fans through social media, promote their shows, and reach current and new audiences
WHAT WE DID
- Lead all organic and UGC efforts
- Drove fans to iTunes, Spotify, Bands in Town, and venue links to purchase concert tickets
- Created a storytelling strategy that included highlighting Ozo’s historically politically-vocal stance, provided behind the scenes footage, and brought out the individuality of each band member to connect with audiences
- Engaged fans through active community management
Results: 718k organic reach across Facebook & Instagram, +7% listeners on iTunes, +11% music streams on Spotify in first 6 months
SECOND CASE STUDY:
CREATING EYE-CATCHING CONTENT TO PORTRAY THE “FUN” IN “FUN WINE”
THE BACKGROUND
- As a new brand in a competitive beverage industry, Fun Wine needed to get the word out about their FUN, flavorful products, building a brand and driving revenue with a revamped social presence
WHAT WE DID
- Lead all organic, paid, influencer, and UGC efforts
- Created dynamic video and still assets across social, digital, and email
- Created a cohesive social media presence through strategy, visuals and copywriting, serving to connect with our target consumer, but also to our B2B buyers
- Used paid media to boost posts, run display, and extend the investment on creative.
Results: Summer paid social campaign resulted in click-through rate 4x above Meta’s benchmark
THIRD CASE STUDY:
GIVING A STARTUP COFFEE COMPANY A COMPELLING BRAND VOICE AND STORY
THE BACKGROUND
- To distinguish a coffee brand from the sea of competitors, we made thumb-stopping creative that showed the quality and backed the price point.
WHAT WE DID
- Lead all organic, paid, influencer, and UGC efforts
- Created all social and paid content in a lifestyle format
- Created a distinct tone of voice used in both copy and customer service
- Lead community management + community building efforts
Results: 87% increase in conversion rate, 14% increase in returning customers over a 6 month period
DCM KID LLC
(815) 674-8809
info@dcmkid.com
1908 Pennsylvania Avenue
Los Angeles, CA 90033